WATCH | The company behind Johnnie Walker Whisky and Smirnoff is using virtual reality technology to take people inside the potential terror that can come from drunk driving.
VRy scary PSA
It's late November, which means ringing through the air almost as commonly as "happy holidays" is this charming cautionary salutation: "Safe travels!" ('Drinksgiving.')
Ahead of the boozy holidays, alcohol giant Diageo has released a unique (terrifying) anti-drunk driving PSA, one that uses immersive 360-degree video tech to put you inside of a horrific three-car accident. The idea is to basically scare you out of grabbing that last spiked eggnog before getting behind the wheel.
A human touch
Called "Decisions," most of the four-minute video is spent developing the three storylines attached to the three cars that eventually intersect, because the Johnnie Walker Whisky maker and producer VaynerMedia want to present something more than just a random car-to-car-to-car drunk driving crash sequence.
"[It] was really designed to actually have people at all different life stages," Diageo's Dan Sanborn told Circa. "No matter what age of the viewer ... they’d have something to relate and connect to.”
How to watch
You can experience "Decisions" on just about any VR headset -- Google Cardboard, Google Daydream, Samsung Gear VR, Oculus Rift or HTC Vive -- via YouTube 360.
Diageo will also be holding VR viewing events in the next year, where you can feel the impact of "Decisions" through vibrating D-Box theater seats.
No VR? You can also watch "Decisions" on a computer as a YouTube or Facebook video.
A huge thing for us is promoting responsible decision-making. For the next year, we’re going to put all of our muscle behind getting [Decisions] out there to get everyone possible to see it.”
Happy holidays. And safe travels!