The outdoor retailer, Patagonia, announced Monday that it will donate 100 percent of its Black Friday sales to grassroots environmental organizations working to protect the world's air, water and soil.
Those donations will come from sales at Patagonia's 80 locations worldwide as well as the company's website, Patagonia.com, CNN Money reported.
This move isn't an unusual one for the company, seeing as it already donates 1 percent of its daily global sales toward preservation efforts.
Patagonia noted in a company blog that this year's decision was influenced by current events.
"We definitely came up with the idea after the election," Lisa Pike Sheehy, vice president of environmental activism at Patagonia, told CNN Money.
The company's blog noted that Patagonia is focused on connecting its customers with nature and protecting the environment.
"If we don’t act boldly, severe changes in climate, water and air pollution, extinction of species and erosion of topsoil are certain outcomes," Patagonia CEO Rose Marcario, wrote. "The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country.
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