Warner Bros. Entertainment is ready to play games. The company announced it will be purchasing gamer video network Machinima.
The gamer network will be folded into Warner Bros. Digital Networks, a new division launched last June.
The terms of the deal weren't disclosed, but the purchase price is rumored to be under $100 million.
We already have proof points as to how the companies can work together.
Warner Bros. has invested roughly $40 million into the digital network, so this acquisition only further formalizes the relationship.
This is one of Machinima's most popular videos on YouTube.
Machinima started off as one of the earliest multi-channel networks out there, and it's now transitioned to global programming service that reachers nearly 150 million viewers each month.
They're used to dealing with big players, having scored partnerships with Playstation Vue, Amazon Prime, Verizon's go90 and The CW Network.
The company was founded in 2000 and has raised about $92 million in venture capital.