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FILE: MGN Online

Facebook will no longer allow ads to target or exclude users based on race


Facebook will no longer allow advertisers to exclude specific racial and ethnic groups when placing ads related to housing, credit or employment.

"We are going to turn off, actually prohibit, the use of ethnic affinity marketing for ads that we identify as offering housing, employment and credit," Erin Egan, Facebook's vice president of U.S. public policy, told USA TODAY.

Ads that exclude people based on race, gender and other sensitive criteria are prohibited by federal law in housing and employment.

Terms of the new ad rules

Facebook will also require advertisers to affirm that they will not place discriminatory ads on Facebook and will offer educational materials to help advertisers understand their obligations, Egan told USA TODAY.

The tech giant has been under fire from federal lawmakers for allowing advertisers to exclude racial and ethnic groups when placing housing ads, such as an apartment for rent or a house for sale.

ProPublica discovered it when an ad for housing gave the option to exclude users by race.

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