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McDonald's is suing Florence for $20M because the city nixed a restaurant near the Duomo

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McDonald's has the right to submit an application because this is permitted under the law, but we also have the right to say no.
Florence Mayor Dario Nardella

McDonald's wants to build an outlet in Florence's Piazza del Duomo (Cathedral Square), one of the most visited places in Europe.

When Florence said "no," the burger giant sued the city for $19.7 million, Agence-France Presse reports.

Only Tuscan goods in the Square

McDonald's insisted it was ready to make significant changes to its business model to cater to Florence.

Florence introduced new laws in January requiring businesses in the square to sell goods from the Tuscany region, in attempts to keep big corporations out of the historic site.

Mayor Nardella said there were McDonald's locations in other parts of Florence.

Some were not happy with McDonald's lawsuit.

Some poked fun at the idea of the Golden Arches in such an historic region.

cathedral square.jpg
Pedestrians enjoy strolling in a sunny day in downtown's Duomo square in Florence, Italy, Sunday, Oct. 25, 2009. The beautiful square facing the fifth largest church in Europe, the Santa Maria del Fiore cathedral, was barred to car traffic starting from Sunday, amid fears of traffic jams in the surrounding area. (AP Photo/Fabrizio Giovannozzi)

Here's another look at the historic square.

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