McDonald's has the right to submit an application because this is permitted under the law, but we also have the right to say no.
McDonald's wants to build an outlet in Florence's Piazza del Duomo (Cathedral Square), one of the most visited places in Europe.
When Florence said "no," the burger giant sued the city for $19.7 million, Agence-France Presse reports.
Only Tuscan goods in the Square
McDonald's insisted it was ready to make significant changes to its business model to cater to Florence.
Florence introduced new laws in January requiring businesses in the square to sell goods from the Tuscany region, in attempts to keep big corporations out of the historic site.
Mayor Nardella said there were McDonald's locations in other parts of Florence.
McDonalds is suing the city of Florence for not letting it open in the Piazza del Duomo. It's time to shut arrogant junk food chains down.— Christopher Fowler (@Peculiar) November 8, 2016
Some were not happy with McDonald's lawsuit.
Some poked fun at the idea of the Golden Arches in such an historic region.
Here's another look at the historic square.
POLL | What do you think?