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CORRECTS SOURCE - This photo taken on Thursday, Oct. 20, 2016 and released by FIFA, shows the mascot of the 2018 World Cup soccer tournament, the wolf named Zabivaka and it's designer, student Ekaterina Bocharova, left, in Moscow, Russia. Russia has chosen a cocky wolf wearing sporty goggles as the mascot for the 2018 football World Cup. The wolf was chosen in online voting over two other mascot candidates -- a cat and a tiger wearing a space suit. (Oleg Nikishin/Pool Photo via AP)

The Russian college student who designed the World Cup mascot was only paid $500


During the 2010 World Cup, FIFA reported making $2.14 billion in broadcast rights alone. Cities who host the World Cup report similar revenues. 

So how much did the sole person responsible for one of the event's most iconic pieces of branding make for her work? About the same as some people spend on a few weeks rent.

That's right. Russian college student Ekaterine Bocharova, who won a country-wide contest to design the World Cup Mascot (a wolf named Zabivaka), was paid just $500 for her work. 

World Cup mascots are huge marketing tools and pop up everywhere from merchandise, to television broadcasts, to opening ceremonies. 

In fact, merchandise emblazoned with Zabivaka's face is expected to generate millions in revenue before the World Cup even starts? 

Will Bocharova receive any of that? Nope. FIFA now owns the complete rights to her soccer-loving wolf. 

Zabivaka is already starting to pop up in promotions online. 

And he's already being pictured with some of the sport's greatest players. 

What do you think?


For more, check out the 60 Second Circa. 

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