During the 2010 World Cup, FIFA reported making $2.14 billion in broadcast rights alone. Cities who host the World Cup report similar revenues.
So how much did the sole person responsible for one of the event's most iconic pieces of branding make for her work? About the same as some people spend on a few weeks rent.
That's right. Russian college student Ekaterine Bocharova, who won a country-wide contest to design the World Cup Mascot (a wolf named Zabivaka), was paid just $500 for her work.
World Cup mascots are huge marketing tools and pop up everywhere from merchandise, to television broadcasts, to opening ceremonies.
In fact, merchandise emblazoned with Zabivaka's face is expected to generate millions in revenue before the World Cup even starts?
Will Bocharova receive any of that? Nope. FIFA now owns the complete rights to her soccer-loving wolf.
Zabivaka is already starting to pop up in promotions online.
And he's already being pictured with some of the sport's greatest players.
For more, check out the 60 Second Circa.