Sunday should have been a great time for Drake. The rapper announced a new album, "More Life: The Playlist," just months after "Views" released in April, and he revealed four new tracks on OVO Sound, an Apple radio show.
But then rap fans noticed one of the songs was a diss track directed at Kid Cudi, who's currently in rehab battling depression. And for many listeners, that crossed a line.
The song "Two Birds One Stone" includes the line:
"You were the man on the moon, now you just go through your phases. Life of the angry and the famous." Cudi's first album is "Man on the Moon."
Some argue this goes back to Cudi calling out Drake on Twitter last month.
Even with rap's long history of feuds, some thought this went too far.
Kid Cudi disses Drake's talent and Drake's only comeback is to insult Cudi's health and not musical abilities.......— hhhh (@amilaonaire) October 24, 2016
Some thought it strange Drake didn't actually reference Cudi's talent.
Drake dodges lyrical rappers but disses a depressed suicidal Kid Cudi that's in rehab, Drake is a clown.— BA$ED 🐣 (@iSoLyf3) October 24, 2016
Twitter did not hold back.
Some users thought Drake's comments spoke to a larger rift in African-American culture.
Cudi came at Drake first. Remember that. Meek came at Drake first. Common came at Drake first. Pusha came at Drake first. Tory came at etc..— Jordë-Xxes.. (@JAYTHEGOD) October 24, 2016
Others just saw it as another one of many Drake-related feuds.