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This Oct. 17, 2012, file photo shows an AT&T logo on an AT&T Wireless retail store front in Philadelphia. (AP Photo/Matt Rourke, File)

AT&T's rumored merger with Time Warner could create a giant media powerhouse


AT&T is reportedly in advanced talks to acquire Time Warner very soon.

Time Warner stocks jumped this afternoon after Bloomberg reported that it has held meetings with AT&T to discuss potential alliances,  including a merger.

AT&T bought DirecTV last year and has its U-verse wired TV service, making it the nation's number-one TV distributor. It plans to introduce a national streaming service, DirecTV Now, by year's end.

The deal could come as early as this weekend.

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