Before the final presidential debate on Wednesday, Donald Trump broadcasted a 30-minute pregame show on Facebook Live -- a show that looked a lot like a preview for that Trump-owned television network the New York Times reported on this week.
To clarify, the Times on Tuesday reported that Trump's son-in-law Jared Kushner has "discussed the possibility of a Trump-branded television network with a friend who has helped guide such deals."
At the beginning, at least 200,000 people had tuned into Trump's broadcast.
What did it look like?
The 30-minute segment itself was produced in the same way as a regular cable news television broadcast, featuring a few talking heads sitting on chairs, with a couple produced graphics on the bottom of the screen.
Except instead of regular pundits, the segment featured two Trump campaign surrogates trashing mainstream media coverage of the election.
It did not feature the Republican nominee himself.
The broadcast also featured fully-produced ads, including one slamming Democratic presidential nominee Hillary Clinton.
We are "literally witnessing the birth of TrumpTV," one reporter remarked.