WATCH | This summer was huge for the hit Broadway musical "Hamilton" - it not only made history with 16 Tony nominations (and won 11) but also produced its own beer called "Rise Up Rye" in partnership with Gun Hill Brewing Co. in the Bronx to help a charity.
Broadway Brews Project
It all started with The Happy Hour Guys, a web series that explores craft breweries and distilleries. Its hosts, Jimmy Ludwig and Mark Aldrich - both Broadway actors - saw an opportunity to connect their passion in Broadway and in beer. So born was the "Broadway Brews Project," where a local brewery teams up with a hit Broadway show and The Happy Hour Guys to produce a beer for charity.
"We kind of hit it out of the park the first time around with 'Hamilton,'" Ludwig said.
Rise Up Rye
This refreshing rye saison (4.8% ABV) is brewed with 20 percent locally-sourced New York rye and hops from New Zealand. Its bittersweet taste was inspired by "Hamilton."
Proceeds from the beer go to a charity of the Broadway show's choosing, and the Hamilton team chose Graham Windham in Brooklyn, which was actually the orphanage that Elizabeth Schuyler Hamilton - Alexander Hamilton's wife - founded in 1806. As of August, The Broadway Brews Project has raised more than $8,000 for the organization.
Gun Hill Brewing Co.
School of Hops
The next Broadway Brews Project will connect School of Rock musical with Carton Brewing Co. in New Jersey to benefit an art education charity called Sing for Hope.
Broadway Six Pack
"Down the road, we're going to make a six pack: Six shows, six beers and six charities." Ludwig said. "It's going to give everyone an idea of what craft can do to help."