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Apple Car?
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Apple decided it's not going to make an Apple Car after all


Stop your engines

Apple's plans to develop and build an Apple-branded electric car have hit a stop sign. This is according to a new report by Bloomberg.

The iPhone maker's automotive project, called Titan, will still move forward, though it will shed employees and focus now on self-driving software, the report says. Apple will reassess plans to either partner with automotive manufacturers or restart its own car-making project "late next year," people familiar with the company's plans told Bloomberg.

Why the change in direction?

In 2015, according to a Wall Street Journal report, the focus of the Titan project (which included some 1,000 employees) was to develop/build an electric vehicle and make it available to the car-buying public by 2019.

The new report by Bloomberg indicates that Apple executives' disagreement on that strategy mixed with automotive supply chain challenges to move the company to its decision to shelf its car-making ambitions -- at least for now. 

Apple CarPlay

Will a self-driving control system be added to Apple's CarPlay infotainment software?

Self-driving wasn't the goal, but it is now

Apple's first e-car, which may have been called the Apple Car, wasn't supposed to be a self-driver. Instead, fully autonomous driving technology was a long-term goal for Apple that may have come with later Apple car models.

Now, with Titan switching priority to self-driving software and systems, Apple could soon be in position to provide car makers branded autonomous systems like it does its CarPlay infotainment system.

Were you saving up for an Apple Car?

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