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Covergirl cosmetics, a Procter & Gamble Co. product, are displayed at a pharmacy, Thursday, July 9, 2015, in Cincinnati. Coty is buying 43 beauty brands from P&G, including Miss Clairol, Covergirl and Max Factor. P&G said Thursday that it puts the deal's value at about $15 billion. (AP Photo/John Minchillo)

CoverGirl named its first male brand ambassador


Iconic makeup brand CoverGirl announced its first male brand ambassador on Tuesday.

All of our CoverGirls are role models and boundary-breakers... James Charles is no exception.
CoverGirl statement

James Charles, 17, is a New York-based makeup artist, according to his Instagram bio.

Other men have done work with makeup brands before, according to Fashionista, but CoverGirl may be the most famous brand so far to have a male ambassador. He'll appear in ads for So Lashy! mascara.

Here's a sample of his work.

Here's Charles' announcement of his new role.

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