ADVERTISEMENT
About Our People Legal Stuff
Covergirl cosmetics, a Procter & Gamble Co. product, are displayed at a pharmacy, Thursday, July 9, 2015, in Cincinnati. Coty is buying 43 beauty brands from P&G, including Miss Clairol, Covergirl and Max Factor. P&G said Thursday that it puts the deal's value at about $15 billion. (AP Photo/John Minchillo)

CoverGirl named its first male brand ambassador

Share

Iconic makeup brand CoverGirl announced its first male brand ambassador on Tuesday.

All of our CoverGirls are role models and boundary-breakers... James Charles is no exception.
CoverGirl statement

James Charles, 17, is a New York-based makeup artist, according to his Instagram bio.

Other men have done work with makeup brands before, according to Fashionista, but CoverGirl may be the most famous brand so far to have a male ambassador. He'll appear in ads for So Lashy! mascara.

Here's a sample of his work.

Here's Charles' announcement of his new role.

Hurricane Matthew is still causing deadly floodwaters to rise in the Carolinas

WATCH  | For more news you need, check out our 60 Second Circa.

Comments
Read Comments
Comments
ADVERTISEMENT
Facebook Twitter Instagram Pinterest Linked In List Menu Menu Close Angle Down Angle Up Angle Left Angle Right Grid Grid Play Align Left Search Youtube Mail Mail Angle Down