Circa 360 launched Wednesday, showcasing compelling news and entertainment content shot entirely in virtual reality. You'll also see advertisements with unique 360-degree perspectives connecting viewers more directly with the product.
Consumers get the key to drive their own vehicle of self-exploration through an immersive, multimedia rich story.
Circa has partnered with Hollywood-based VR production company MomentumXR to launch newscasts and entertainment offers in a fully immersive 360 environment. "A bold new era has arrived for experiential newscasting," said Circa Chief Creative Officer John Solomon.
WATCH | Experience a VR preview of the second season of Hellevator on GSN, the game show network. The viewer goes through Hellevator and back in a three minute adventure launching Wednesday, here on Circa.com. Click here to ride the Hellevator in VR.
Until now, Hollywood has seen VR as a marketing cost. Now, Hollywood can look at their iconic brands in VR and 360 as profit centers.
All Circa 360 content will allow advertisers to deliver pre-roll ads in VR. The content can be viewed on VR-friendly web browsers, mobile devices, or more fully experienced with virtual reality goggles. The ads are powered through 360 AdSpots, a 360 and VR ad platform.
"Our advertising platform is able to monetize the booming VR and 360 marketplace" said Jonas Hudson, CEO of Momentum, XR and 360 AdSpots, "Until now, Hollywood has seen VR as a marketing cost. Now, Hollywood can look at their greatest brands in VR and 360 as profit centers."
Circa and MomentumXR began shooting news content late this summer, producing inaugural VR pieces that took consumers on journeys inside a blimp, on the back of a motorcycle with the Donald Trump bike gang and even overseas into Haiti.
"Journalists have an amazing front row seat to history, and the advent of our virtual reality news platform allows Circa to bring our fans along to experience exactly what we're recording," Solomon said.
Circa debuted July 18 and during its first two months has already reached more than 350 million consumers and generated more than 140 million video streams across its various digital platforms.