Just after midnight Saturday, Snapchat made two huge announcements on its blog:
- The company would rebrand itself as Snap, Inc.
- They're going to roll out a new piece of hardware called Spectacles.
Gotta say, the tech does seem pretty cool.
Snap, Inc. is branding itself as "a camera company." Spectacles, which will sell for around $130, will have a slow rollout this fall.
The company says that the cameras will capture image in 115-degree view, to mimic the "human perspective."
Spectacles will come in three different colors.
Snap launched its Twitter around 1 a.m. without (gasp) a verification checkmark.
Twitter got its chill back when Snapchat retweeted Snap.
WATCH| The first demo video for Spectacles.
On the Snap, Inc. blog, Evan Spiegel, cofounder of Snapchat, said the team hoped the restructuring as Snap, Snapchat and Spectacles, would let them "create a structure that allows us to continue making great new products for you and your friends!"
No word on what kind of products we'll see in the future from Snap, though.