The hardest part about working out is finding the motivation to get going.
With the help of their new smart sports bra, that helps track your biometrics, OMsignal believes it can help you change the way you feel about fitness and how you actually work out.
"Our focus was to create a beautiful sports bra to enhance a woman's body, respond to the unique strains of running, and accurately detect the body's core signals," Joanna Berzowska, head of electronic textiles at OM, said in a statement.
The OMbra has been in the works for sometime but is now available for purchase.
"Boasting specially engineered fabrics and advanced sensory technology, OMbra truly is a product of science and engineering that simultaneously features innovative and inspired design," Berzowska said.
The Canadian company says this is the first smart sports bra that tracks heart and breathing rhythms as well as your steps and movement while you work out, delivering biometric data in real-time.
OMsignal says the sports bra was made possible thanks to a new $10 million round of funding, led by Relay Ventures.
It's release comes at a time when the wearable tech market is only heating up and fitness continues to become a top priority for consumers. The wearable market, in fact, is expected to reach $25 billion by 2019, according to CCS Insight.
As retail and tech investors pour money into the wearable space, it will likely spark innovation and competition.
OMsignal first released a line of smart shirts for men in 2014, and on the heels of that success turned their attention to developing smart gear for women.
The smart bra works when you attach an OMbox to the band of the bra, which then is able to gauge your stats.
The OMbra starter kit, which includes the bra, OMbox and micro USB charger, retails at $169.00.