Disney said it will no longer sell a children's Halloween costume inspired by its upcoming movie "Moana" after critics slammed the company for "culturally appropriating" Polynesian culture.
The filmmakers "respect the cultures of the Pacific Islands that inspired the film, and we regret that the Maui costume has offended some," Disney said in a statement to Entertainment Weekly.
"Brownfacing" is similar to blackface, where a white person impersonates South Asians, non-white people of Middle Eastern descent or non-white Latinos.
"I thought 'Moana' was a good step forward... no?"
Some Pacific Islanders have compared the costume to brownface.
"Culture is not a costume"
The costume is based on Dwayne Johnson's character Maui, and included a brown zip-up suit with a leaf skirt and tribal tattoos.
The costume cost nearly $50 and an additional wig cost $15.
"Moana" poster on Instagram
Disney halted the sales of a Moana halloween costume because it was claimed as racist? Did you know that Halloween is MADE for dressing up?— Shibby (@spookynob) September 22, 2016
There's been mixed reactions on social media to Disney's decision to pull the costume.