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Disney pulled 'Moana' costume after accusations of 'brownfacing' Pacific Island culture


Disney said it will no longer sell a children's Halloween costume inspired by its upcoming movie "Moana" after critics slammed the company for "culturally appropriating" Polynesian culture.

The filmmakers "respect the cultures of the Pacific Islands that inspired the film, and we regret that the Maui costume has offended some," Disney said in a statement to Entertainment Weekly.

"Brownfacing" is similar to blackface, where a white person impersonates South Asians, non-white people of Middle Eastern descent or non-white Latinos.

"I thought 'Moana' was a good step forward... no?"

Some Pacific Islanders have compared the costume to brownface.

"Culture is not a costume"

This photograph of a computer screen shows the website's Maui Halloween costume on Wednesday, Sept. 21, 2016. Disney said Wednesday it would no longer sell the boy's costume for a Polynesian character that some Pacific Islanders have compared to blackface. The getup features full-body tattoo art adorning Maui, a lead character in the upcoming animated movie "Moana." ( via AP)

The costume is based on Dwayne Johnson's character Maui, and included a brown zip-up suit with a leaf skirt and tribal tattoos.

The costume cost nearly $50 and an additional wig cost $15.

"Moana" poster on Instagram

There's been mixed reactions on social media to Disney's decision to pull the costume.

POLL: What do you think?

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