If you're a plus-size H&M shopper in NYC, you'll have to shop online.
According to Revelist, fast-fashion chain H&M has quietly dropped all of its plus-size items from its 11 New York retail stores.
Apparently to make room for home goods, beauty and sportswear items.
The new site reports that H&M began the process of removing items several months ago.
"The assortment in the stores is evolving as we continuously assess the product mix, which is decided by each store's specific pre-requisites when it comes to e.g. its size and the customers' requests," an H&M spokesperson told the Revelist.
H&M's Brooklyn and Queens stores don't sell plus-size apparel anymore either.
It's unclear whether H&M will do the same across other stores that carry its plus-size line.
Is there not a market for plus-size?
The decision has certainly caused confusion among consumers and retail analysts.
To start, as Retail Dive reports, the plus-size market is booming in the U.S. Per NPD Group, sales of women's plus-size apparel to $20.4 billion in February 2016.
And as Yahoo Style notes, there are more than 100 million women larger than a size 12 now.
H&M's first plus-size fashion campaign debuted in March and featured model Ashley Graham.
However, the H&M Studio fall 2016 line was only sold online.
So the question is why more retailers are not taking better advantage of the seemingly gaping market.