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Amy Schumer arrives at the 68th Primetime Emmy Awards on Sunday, Sept. 18, 2016, at the Microsoft Theater in Los Angeles. (Photo by Rich Fury/Invision for the Television Academy/AP Images)

Amy Schumer shouted out her tampon brand on the Emmys red carpet


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Yup, this really happened and it was awesome.

Amy Schumer shut down E!'s Giuliana Rancic  when she asked her who she was wearing. We found out that her dress was by Vivienne Westwood, her shoes were Tom Ford and that  O. B. was her tampon brand of choice for the night.

Twitter seemed to love it.  

Some even invoked the #AskHerMore hashtag, which challenges reporters to ask women more substantive and empowering questions than, "Who are you wearing?"

Amy didn't win an Emmy tonight but she won the red carpet.

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