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The iPhone 7 goes on sale today. Good luck getting one.

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The iPhone 7 hits shelves across the world today (Sept. 16) in what is slated to be Apple's biggest smartphone launch yet.

Apple said Thursday that only "limited quantities" of the iPhone 7 in black, silver, gold and rose gold will be available at retail stores.

So, unless you were one of the lucky ones to purchase a phone during the pre-order period, getting your hands on one of the new phones is going to be extremely difficult.

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Customers line up out in the rain to purchase the new iPhone 7 or 7 Plus at the Apple store in Sydney, Australia, Friday, Sept. 16, 2016. The latest iPhone was released in the country on Friday. (AP Photo/Rob Griffith)

Apple fans around the world have been lining up for several days in anticipation of the release.

[The biggest, but quietist, change for iPhone 7? The home button isn't a button anymore.]

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Apple shop staff hand out the new iPhone 7 to customers at the Apple store in Berlin, Friday, Sept. 16, 2016. Apple's newest mobile devices, the iPhone 7 and 7 Plus went on sale in the country on Friday. (AP Photo/Markus Schreiber)

"We couldn't be happier with the initial response to iPhone 7 and iPhone 7 Plus, and we are looking forward to beginning sales through our retail stores and partners around the world," Apple said in a statement earlier this week.

Apple won't release first-weekend numbers.

If you're waiting to hear how Apple's launch goes, don't hold your breath.

Apple says it won't release it's first-weekend iPhone 7 numbers, because they are "no longer a representative metric for our investors and customers."

The iPhone 7 goes on sale today. Good luck getting one.

WATCH: Here's the good, bad and ugly stuff about using iPhone's Lightning headphones

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