How? By serving milkshake in a 25-ounce glass fully covered in icing and candy.
Each milkshake an edible piece of art
No milkshake is decorated the same, according to Luke Pascal, co-founder of the sliders and burgers restaurant.
The 24-year-old restaurateur uses Instagram as the main publicity tool, promoting each photo of the milkshake photos to secure as many "like"s he can get.
So far, it's working: Pascal is now collaborating with Instagram accounts that have hundreds of thousands of followers to create unique flavors and photogenic decorations.
It takes anywhere from 20 to 30 minutes to decorate the 25-ounce mug at Buns Bar.
A highlight of each giant milkshake is the homemade whipped cream and the cake that tops each creation, which the in-house pastry chef Viko Ortega bakes everyday.
This photo? It's our Circa logo, ICYDK.
If you're lucky, you might get one decorated like a popular comic or movie character.
You can also ask for a boozy milkshake.
Since opening two months ago, Pascal has seen three people finish the entire milkshake.
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