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Republican presidential candidate Donald Trump speaks during a campaign rally at the Phoenix Convention Center, Wednesday, Aug. 31, 2016, in Phoenix. (AP Photo/Ross D. Franklin)

Trump tweeted about the death of Phyllis Schlafly to market her book about him


Once again, Donald Trump has used someone's death to promote himself on Twitter. 

Phyllis Schlafly, a controversial conservative activist known largely for her efforts in shutting down the Equal Rights Amendment in the 1970s, died on Sunday at the age of 92.

She also wrote a book called "The Conservative Case for Trump," which hit stores Tuesday.

Trump tweeted out the connection at 8:48 Tuesday morning. 

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In his first tweet, he misspelled Schlafly's first name. This is a Tweetdeck screengrab; the original tweet has since been deleted.

It's not the first time Trump has used a prominent figure's death to promote his agenda

Recently, he infamously criticized a Gold Star family for their speech at the DNC.

He offered condolences to the family of a woman killed by an illegal immigrant...

...but then used it as leverage to build the Mexican border wall.

Is the way Trump ties deaths to his agenda callous or strategic?

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