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Trump tweeted about the death of Phyllis Schlafly to market her book about him

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Once again, Donald Trump has used someone's death to promote himself on Twitter. 

Phyllis Schlafly, a controversial conservative activist known largely for her efforts in shutting down the Equal Rights Amendment in the 1970s, died on Sunday at the age of 92.

She also wrote a book called "The Conservative Case for Trump," which hit stores Tuesday.

Trump tweeted out the connection at 8:48 Tuesday morning. 

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In his first tweet, he misspelled Schlafly's first name. This is a Tweetdeck screengrab; the original tweet has since been deleted.

It's not the first time Trump has used a prominent figure's death to promote his agenda

Recently, he infamously criticized a Gold Star family for their speech at the DNC.

He offered condolences to the family of a woman killed by an illegal immigrant...

...but then used it as leverage to build the Mexican border wall.

Is the way Trump ties deaths to his agenda callous or strategic?

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