Just two weeks after its launch, Samsung has recalled all of its Galaxy Note 7 phones.
The Korean company has confirmed 35 instances of Note 7's catching fire or exploding so far. With 2.5 million Note 7's already sold globally, Samsung is not sure exactly which phones may endanger its users.
Samsung estimates that approximately 24 out of 1 million units may have a faulty battery.
What happens now?
Note 7's are being pulled from shelves in 10 countries including the U.S. and South Korea.
Those who bought Note 7's will be able to swap it for a new smartphone in about 2 weeks.
"There was a tiny problem in the manufacturing process, so it was very difficult to figure out, It will cost us so much it makes my heart ache. Nevertheless, the reason we made this decision is because what is most important is customer safety." said Koh Dong-jin, president of Samsung's mobile business at a news conference.
The Associated Press contributed to this report.