Let the ride-share service battle between Google and Uber begin.
Google is launching it's own ride-share app in San Francisco that uses the company's Waze app to link up carpool riders, the Wall Street Journal reported.
The main difference is Google aims to make it more of a peer-to-peer ride-hailing option rather than something for professional drivers.
It also intends to keep prices low. Pricing is something Uber has been trying to deal with.
Google has been testing a pilot carpool plan with Waze in the Bay Area. The expansion opens up it up to anyone in the city to sign up to drive or ride.
Per WSJ's sources, Google might be testing a driverless cars in the ride-share. (Something Uber is also looking into.)
What does it matter if Google goes into ride-sharing?
The ride-share space is already pretty saturated with the likes of Uber, Lyft, Gett, Split and more. Between legal issues in various cities, flack from traditional taxis to safety concerns, breaking into the sector is an uphill task.
Uber has had a rocky financial start to 2016, incurring over $1 billion in losses so far.
For a giant like Google, it has the monetary strength to feasibly make a dent.
Which is why it's not surprising consumers are already crowning it the ride-share winner.