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3 ways Kobe Bryant is winning at everything this week

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3 ways Kobe Bryant is winning at everything this week

WATCH:  Kobe Bryant has a lot to celebrate this week.

Not only is Wednesday "Kobe Bryant Day," his 38th birthday was Tuesday.

Invested in 15 startups already

And now, Bryant can (publicly) add investor to his resume.

The retired NBA star on Monday revealed to the world his $100 million venture capital fund, which he co-founded with Jeff Stibel.

The fund, Bryant Stibel, was launched in 2013 and has already invested in 15 startups, including Chinese e-commerce giant Alibaba, online legal services firm LegalZoom and Derek Jeter's The Players Tribune.

The news broke when the team rang the opening bell at the New York Stock Exchange (NYSE).

Bryant Stibel plans to invest its funds in tech, media and data companies.

In addition, the team will focus on companies with a sports and wellness component.

Kobe's kept quiet until now

Stibel told the Wall Street Journal, which first reported the news, the reason for delaying the announcement three years into their venture was to give the firm credence and so that it didn't make headlines solely because Bryant's name was attached.

"We don't want to be in the business of investing in companies so someone can use Kobe as an endorser," he told the Journal. "The point is to add real value."

Kobe Bryant-Investmen_Angu.jpg
In this Monday, Aug. 22, 2016, photo provided by the New York Stock Exchange, retired NBA star Kobe Bryant, center, rings the opening bell with executives and guests of Bryant Stibel, at the NYSE in New York. Bryant has partnered with Jeff Stibel, an entrepreneur and investor, to form the $100 million venture-capital firm based in Los Angeles. (New York Stock Exchange via AP)

The future NBA Hall of Famer isn't the only professional athlete to pivot into business.

Shaquille O'Neal has invested in a number of companies and Derek Jeter launched his media platform for athletes, The Players Tribune.

Athletes as entrepreneurs

Magic Johnson has Magic Johnson Enterprises. And current NBA player Carmelo Anthony has tech investment firm called Melo7 Tech Partners.

These ventures have so far succeeded, but not all sports stars have been as lucky in business. Former professional baseball player Curt Schilling filed for bankruptcy in 2012 after his video company failed.

Stibel isn't new to the VC space -- he's know as a serial entrepreneur who started out as a scientist. And while Bryant is still fairly new to venture investing, he's made it clear it's a real passion.

Bryant told CNBC he wants to be remembered for investing, rather than his time on the court.

'Championships come and go'

In basketball, he explained to CNBC, the focus is on winning. But "championships come and go," so "if you really want to create something that lasts generations, you have to help inspire the next generation."

Only then can you build something that lasts forever, he said.

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