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What the latest campaign spending numbers tell us about Trump and Clinton

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More and more money is getting thrown into the presidential race. July was the biggest month for both candidates. And Hillary Clinton has a huge overall lead in the spending race, pulling in $52 million over Donald Trump's $36.7 million.

However, Trump's campaign only spent $18.5 million, compared to Clinton's $38 million. 

And the candidates are getting their dollars from different places. Let's break it down.

Hillary Clinton

Clinton is pulling in a lot of money from millionaires and billionaires. USA Today reports  Clinton pulled in $7 million alone from California environmentalist Tom Steyer's super PAC, for instance.

However, Clinton nearly doubled her donations from smaller donors, pulling in $11. 4 million - good for 36 percent of her total fundraising.

Role Models | Hillary Clinton

So far, $100 million of Hillary's campaign has gone into TV ads like this one. 

Donald Trump

Meanwhile, Trump is focusing a lot more on smaller donations. Almost 65 percent of his total income came from people giving $200 or less. That's not a surprise, given his focus on being the "outsider" candidate. But he still pulled in $4.5 million from two super PACs, including a $2 million donation.

And Trump still has money of his own he can use. 

Two Americas: Immigration

Trump's campaign first general election TV ad was released Friday.

Trump airplane.jpg
Republican presidential candidate Donald Trump waves as he arrives on his plane before he speaks at a campaign rally, Saturday, June 11, 2016 at a private hanger at Greater Pittsburgh International Airport in Moon, Pa. (AP Photo/Keith Srakocic)

But some of Trump's money (about $782,000) is going to Trump-owned companies, like his airline Tag Air. He also spent $8.4 million for advertising from a business that has worked for several other Trump family businesses, USA Today reports.

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