WATCH: Behind the scenes with Clinton's "millennial engagement" team
How do you make a 68-year-old connect with 20-somethings? That's the challenge for Hillary Clinton's millennial engagement team, a group tasked with convincing young voters to back HRC.
We know we have a lot of work to do to really introduce Secretary Clinton and her incredible history of working for families and for children.
In June, the campaign recruited Sarah Audelo, former political and field director at Rock the Vote.
Millennials, typically defined as Americans between the ages of 18-34, now number 75.4 million. Despite being historically unreliable at the polls, these voters were courted heavily by this year's candidates.
It's a group Clinton has struggled with in the past. In 2008, then-Senator Barack Obama dominated with this demographic. Or as one of her top advisors put it at the time, "our people look like caucus-goers and his people look like they are 18."
Eight years later, Bernie Sanders resonated with young voters in a way Clinton did not. The Vermont senator received more votes from the under-30 crowd in the primaries than Donald Trump or Clinton combined.
We are talking about a lot of issues that are going to have a pretty immediate impact on young people.
To help bring Sanders supporters into the fold, the Clinton camp hired his former staffer Kunoor Ojha to run college campus outreach.
The campaign is also engaging young voters online with unique content for different platforms.
This one-liner was especially popular.
The campaign also launched "Trump yourself," an app that creates Trump-esque insults.
Our goal is really meet people where they are and find ways for them to get engaged.
It appears to be working.