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This is the team responsible for making Hillary Clinton look cool


This is the team responsible for making Hillary Clinton look cool

WATCH: Behind the scenes with Clinton's "millennial engagement" team 

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How do you make a 68-year-old connect with 20-somethings? That's the challenge for Hillary Clinton's millennial engagement team, a group tasked with convincing young voters to back HRC.  

We know we have a lot of work to do to really introduce Secretary Clinton and her incredible history of working for families and for children.
Sarah Audelo

In June, the campaign recruited Sarah Audelo, former political and field director at Rock the Vote. 

#JebNoFilter: Hoodie | Jeb Bush

Millennials, typically defined as Americans between the ages of 18-34,  now number 75.4 million. Despite being historically unreliable at the polls, these voters were courted heavily by this year's candidates. 

Democratic Presidential Candidate Martin O'Malley Plays Guitar on 'The View'

See above. 

** FILE ** In a Jun 27, 2008 file photo Sen. Barack Obama, D-Ill., takes the stage with Sen. Hillary Rodham Clinton, D-N.Y., at a campaign event in Unity, N.H., President-elect Barack Obama plans to nominate Clinton as secretary of state after Thanksgiving, an aide to his transition said Thursday, Nov. 20, 2008. (AP Photo/Elise Amendola/file)

It's a group Clinton has struggled with in the past. In 2008, then-Senator Barack Obama dominated with this demographic. Or as one of her top advisors put it at the time, "our people look like caucus-goers and his people look like they are 18."

Democratic presidential candidate Sen. Bernie Sanders, I-Vt., waves as he leaves a campaign rally at Fitzgerald Fieldhouse on the University of Pittsburgh campus, Monday, April 25, 2016, in Pittsburgh. (AP Photo/Keith Srakocic)

Eight years later, Bernie Sanders resonated with young voters in a way Clinton did not. The Vermont senator received more votes from the under-30 crowd in the primaries than Donald Trump or Clinton combined. 

We are talking about a lot of issues that are going to have a pretty immediate impact on young people.
Kunoor Ojha

To help bring Sanders supporters into the fold, the Clinton camp hired his former staffer Kunoor Ojha to run college campus outreach. 

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Among those issues: creating jobs for young Americans and making college affordable. 

The campaign is also engaging young voters online with unique content for different platforms.

This one-liner was especially popular.

The campaign also launched "Trump yourself," an app that creates Trump-esque insults.

Our goal is really meet people where they are and find ways for them to get engaged.
Deputy Millennial Director Jamira Burley

It appears to be working. 

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