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McDonald's swapping out Happy Meal toys with fitness trackers

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McDonald's is looking to change its fast-food image, and two weeks ago it changed up its menu. Now it's adding fitness trackers to Happy Meals, instead of toys.

A STEP-it  fitness tracker will come with each kid's meal, Engadget reports.

Tied to the Olympics

Kids can get a STEP-it for the next four weeks. It's essentially a pedometer that flashes a light at varying speeds, depending on how active you are. It won't replace a FitBit. The tracker seems tied to the Olympics, which makes sense since McDonald's is the official restaurant of the games.

"STEP-it is in line with McDonald's general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play," Michelle McIlmoyle told Canada's City News.

Some Twitter users were not impressed.

And this tweet from 2014 seems prophetic.

What do you think of McDonald's new fitness trackers?

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