McDonald's is looking to change its fast-food image, and two weeks ago it changed up its menu. Now it's adding fitness trackers to Happy Meals, instead of toys.
A STEP-it fitness tracker will come with each kid's meal, Engadget reports.
Tied to the Olympics
Kids can get a STEP-it for the next four weeks. It's essentially a pedometer that flashes a light at varying speeds, depending on how active you are. It won't replace a FitBit. The tracker seems tied to the Olympics, which makes sense since McDonald's is the official restaurant of the games.
"STEP-it is in line with McDonald's general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play," Michelle McIlmoyle told Canada's City News.
Some Twitter users were not impressed.
Seems like every company at CES is announcing a fitness tracker. Who's next - starbucks? mcdonalds?— david chiu (@david_chiu) January 8, 2014
And this tweet from 2014 seems prophetic.