Ad blockers have been around for years. But you've probably noticed a lot of sites getting wise to them, with messages like "Please whitelist us in your ad blocker to proceed."
Facebook might have found a different way around this: Unblockable ads.
A release from Tuesday revealed Facebook's plan to overhaul how ads work, ostensibly giving users more control over what ads they see.
But that also comes with a promise that some ads will be shown specifically to those using ad blockers.
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The new ads preferences page is based on a user's liked Pages and other data. You can deselect any ads you don't want to see.
The news release seems to consider this a cure to "bad ads" and find ad blockers "confusing," since some ad blockers will show ads if a company pays them enough.
So why keep wasting our time on cat-and-mouse games that are a decade old?
And it's worth noting that Facebook makes the majority of its revenue on ads. Facebook made almost $1 billion from desktop ads in just the last quarter, Recode reports.
It's not clear how this will affect mobile ads, since ad blockers are less common on phones. Mobile ads make up 84 percent of Facebook's ad revenue.
Ben Williams, representative for popular ad blocker Adblock Plus, harshly criticized Facebook's action.
Fans of popular ad blocker Adblock Plus didn't seem fazed.
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