With the political conventions in the rearview mirror, Donald Trump is now looking to capture undecided voters.
One way he is doing so is by directly addressing Americans who lack job security.
Trump has repeatedly hammered home that he'd bring jobs back to the country and force American companies to hire more domestic workers -- a strategy that's working among voters from Wisconsin, Iowa, Pennsylvania, Michigan, and Ohio.
"The most surprising group supporting Trump are these non-college education voters in the last couple of cycles," said Kellyanne Conway, a Republican strategist and pollster. "They've been a little bit more Republican, but not in the numbers we see and not in the states that we see."
Crooked Hillary Clinton has destroyed jobs and manufacturing in Pennsylvania. Against steelworkers and miners. Husband signed NAFTA.— Donald J. Trump (@realDonaldTrump) July 23, 2016
So how does Trump stack up to past GOP presidential candidates in swing states?
Mitt Romney and John McCain focused more on business owners and the unemployed, noted Conway.
"All of a sudden Donald Trump is competitive in these states where the last couple of Republican nominees simply were not. They weren't squeakers. You know Mitt Romney lost these states by six or seven points."
Recently, Trump's campaign has suggested that jobs statistics from the Bureau of Labor Statistics have been "massaged" to make President Obama look good.
It's a message that resonating with blue-collar voters who might have jobs, but still don't have financial security despite an improving economy. She said the word "struggle" is something she's heard a lot in focus groups.
"And that's really a very different message than Republicans running for president or Republicans running up or down the ballot before."