Social media tools like Instagram and Facebook have changed the way we interact with the world, especially when it comes to politics.
John Tass-Parker, Instagram's head of political outreach, sat down with Circa in their "mini Oval Office" to help us understand how social media has altered campaigning forever.
"One thing that is interesting on the Instagram side of things is that in 2015 more photographs were captured on camera phones than in the entire analogue era. So that's changing the way people are communicating with each other," Tass-Parker told Circa.
Politicians naturally go where the voters are, and now voters and officials are having more direct conversations than ever before.
"You are seeing 95 million photographs and videos being uploaded every day, but then also they are engaging with these candidates in a way that you just haven't seen," Tass-Parker said.
"They've got access that they've never had before. There's this kind of authentic voice, this human voice, that we haven't really had before -- there's no filter there, you can immediately access it. "
We feel like we want to be a part of it and being a part of it is taking and capturing and sharing it with the world.
Social media has now become a part of any experience, not an afterthought.
"This changes things," Tass-Parker said. "Now we have all these smart phones in our pockets and we feel compelled to capture these moments. We feel like we want to be a part of it and being a part of it is taking and capturing and sharing it with the world."
And the future of social media? Well, you're watching.
"I think the one thing that we're seeing is video. People are sharing these short little snippets that are allowing them access into moments like this convention."