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Dollar Shave Club screen shot of ad on YouTube

Unilever buys upstart razor retailer Dollar Shave Club for $1 billion


Unilever just snagged Dollar Shave Club for a cool $1 billion.

The packaged goods giant purchased the men's grooming startup in an all-cash deal, according to Fortune.  After effectively disrupting the razor industry in just a short couple of years, Dollar Shave Club (DSC) joins Unilever's roster of grooming brands including Axe, Dove and Pond's.

The billion-dollar purchase is one of the biggest e-commerce deals this year.

The concept behind DSC is simple: a cheap, monthly razor delivery service.

DollarShaveClub.com - Our Blades Are F***ing Great

Now, seven years since its launch, DSC boasts three million customers and has expanded beyond bundles of razors into hair products and even butt wipes -- no joke. It's also eyeing a move into new countries.

DCS will operate as a standalone business within Unilever with the company's founder, Michael Dubin, at the helm.

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