Jordyn Jones, the social media superstar dominating the Instagram and YouTube game, brought us along for her day at BeautyCon in Los Angeles. The one-day event travels annually between LA, New York, Dallas, and London, with whispers of more locations to be added in the future.
Jordyn is a singer and dancer, with multiple music videos hitting legit viral status on YouTube. Her most popular music video - a cover of "Banji" by Sharaya J - has almost 27 million views.
So it's no wonder that we couldn't walk five steps through BeautyCon without Jordyn being stopped by one gushing fan after another.
An estimated 15,000 people attended BeautyCon LA.