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Survey: Chipotle isn't the most popular U.S. Mexican chain anymore

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When you think of burritos, you think of Chipotle, right?

Apparently, that puts you in the minority. A new Harris Poll says that Chipotle Mexican Grill isn't the most popular U.S. Mexican chain anymore. It's not even in the top three.

The new leader is Moe's Southwest Grill, which is owned by the same group that owns Auntie Anne's and Cinnabon, according to USA Today.

There are almost three times as many Chipotle locations as Moe's, but Chipotle has been marred by safety concerns.

Last year, E. coli and norovirus outbreaks were linked to Chipotle. On February 8, all locations were closed temporarily while all employees got food safety training.

The result: It's now the fifth-most popular Mexican chain, behind Moe's, Taco Bell, Qdoba and Baja Fresh.

Another reason for the decline: Chipotle's competition has diversified its menu. Taco Bell now sells alcohol at some locations. Moe's menu offers more variety and changes more frequently than Chipotle.

However, the numbers say Chipotle is still on top. Its shares are worth $4.5 billion, and 9.4 percent of the U.S. went to Chipotle last month, compared to just 2.4 percent that headed to Moe's.

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