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Watch out Generation X! Millennials are making the business calls



Watch out Generation X, millennials are making a lot more of the calls in the business world.

As of 2015, 55.2 million millennials were employed, surpassing the number of Generation Xers in the workforce, according to the Pew Research Center.

But here's the even crazier part: Millennials are quickly moving into decision-making and purchasing positions, according to a recent report from the B2B marketing agency Sacuna.

So with 73 percent of millennials helping decide what product or service to buy for their company, understanding what millennials want in a product is becoming even more important.

Sacuna's report showed that millennials are much more likely turn to Facebook or other social channels to research new business to business products or services. In fact, the report found that 85 percent of millennials use social media to research products for their companies.

"I actually use Facebook the most," 30-year-old Maria told Sacuna. "Sometimes to check in and see what my friends think and sometimes I look for reviews or what people write on companies' pages."

That being said, there's still a divide among millennials -- people in their early-to-mid-20s are much more likely to turn to social channels for research, whereas, those in their mid-30s rely more on search engines and vendor websites.

So hey, go ahead and promote that new product on Facebook -- and use a video. The millennials are watching.

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